Google Cloud wanted to mark the tenth anniversary of Kubernetes and highlight its foundational role in creating and growing the cloud native ecosystem. As the original birthplace of Kubernetes and home of GKE, Google Cloud aimed to celebrate this milestone while reinforcing its continued leadership in platform engineering. The challenge was to create experiences that went beyond standard conference booths and static sponsorships and to deliver a campaign that captured both community spirit and enterprise impact across the industry’s top events.

WeScale aimed to establish itself as the leading voice for platform engineering in France while expanding its enterprise footprint. Although already respected for technical execution, the challenge was to scale beyond project delivery into recognized thought leadership. The company needed a way to connect with both practitioners and senior enterprise leaders, anchoring its brand to the platform engineering movement at a national level while demonstrating unique value compared to competitors.

Vultr, a long established enterprise infrastructure provider, wanted to redefine its market position as it entered the fast growing world of AI driven enterprise workloads. After more than a decade of serving global businesses, the company had launched a new brand identity and had to connect this transformation to a credible narrative, repositioning Vultr as a thought leader at the intersection of AI and platform engineering.

Thoughtworks was already one of the most established brands in the enterprise software and platform engineering space. However, their market perception relied heavily on an older generation of thought leaders within the company. While they had deep credibility, there was no structured go-to-market approach to connect their brand strength to measurable pipeline growth. They needed a way to refresh their executive voice, reach new audiences, and translate their reputation into tangible business results.

Chainguard set out to establish clear leadership at the intersection of security and platform engineering. The company was already well known for its deep expertise in software supply chain security, but the fast rise of platform engineering presented a new opportunity and a new challenge. They needed a way to connect their security message to the teams building and running internal platforms, and to translate that story into credible thought leadership and qualified enterprise demand.