The challenge
The playbook
We began by mapping how AI and platform engineering were converging across our ecosystem. It was clear that enterprise teams were starting to treat AI workloads as core components of their platform strategies. Together with Vultr, we identified the opportunity to lead that conversation and developed the concept for the State of AI in Platform Engineering research series.
Our research team designed a dedicated global survey targeting senior engineers, and infrastructure executives. We gathered 100s of replies that highlighted emerging patterns in AI adoption and platform integration.
Our content team translated the findings into a comprehensive report supported by data visuals, executive insights, and practical recommendations for enterprise leaders.
We launched the State of AI in Platform Engineering report with coordinated announcements across newsletters, social channels, and partner media. The campaign positioned Vultr as the leader shaping how enterprises think about AI enablement.
Follow up webinars and interviews with Vultr experts extended the conversation and deepened engagement with enterprise audiences.
The numbers
The report successfully placed Vultr at the center of the AI infrastructure conversation, demonstrating thought leadership backed by real data. The campaign delivered both brand visibility and measurable commercial outcomes across enterprise segments.
1 global survey with 400 qualified respondents across engineering and IT leadership roles.
30 page report and executive summary published within six weeks.
2,500+
Downloads of the report within the first month.
800+
New enterprise contacts added to the CRM.
60%
Of readers identified Vultr as a top of mind brand for AI infrastructure in follow up surveys.
30%
Increase in inbound enterprise opportunities related to AI over the campaign period.
