Weave Intelligence partnered with Vultr to build and own a new narrative around AI-native infrastructure and platform engineering. Together, we co-created the State of AI in Platform Engineering report, distributed it through our main channels and positioned Vultr as the neo-cloud leading the conversation on how enterprises move from the cloud-native era to the AI-native era.
2,500+
Downloads within the first month.
67K
Unique accounts reached via social and ads
60%
Identified Vultr as a top of mind brand for AI infrastructure
About
Vultr
Vultr is a global cloud infrastructure provider serving enterprises across 30+ locations worldwide. With a new brand identity and a strategic push into AI-driven enterprise workloads, Vultr is repositioning as a leading neo-cloud at the intersection of compute, AI infrastructure, and platform engineering.
The challenge
Vultr had more than a decade of experience serving global enterprises and had just launched a new brand identity, but needed to connect that transformation to a credible narrative in a fast-moving market. The challenge was to reposition Vultr as a thought leader at the intersection of AI and platform engineering, owning the conversation around how enterprises move from cloud-native to AI-native infrastructure.
Thought leadership and operational excellence
Community survey to validate the narrative
We ran a dedicated survey across the platform engineering community to validate the narrative before publication. 152 qualified responses from senior engineers and infrastructure executives confirmed that 94% of organizations see AI as critical to platform engineering's future.
State of AI in Platform Engineering report
Featuring Vultr's "cloud-native to AI-native" narrative with a dedicated section and quote from CMO Kevin Cochrane. The report framed AI-native infrastructure as cloud-native's sequel, positioning Vultr at the center of a new market conversation.
Content and distribution
We tested Vultr's AI-native messaging across multiple community channels: a launch webinar, a long-form blog post on PlatformEngineering.org, and a featured placement in Platform Weekly reaching 100k+ subscribers. 22 social media posts amplified the narrative across LinkedIn and community channels.
The playbook
Positioning
Owning the cloud-native to AI-native narrative
We mapped how AI and platform engineering were converging across our ecosystem and identified that enterprise teams were starting to treat AI workloads as core components of their platform strategies. Together with Vultr, we developed the "cloud-native to AI-native" positioning and built the State of AI in Platform Engineering research series as the vehicle to own that conversation.
Content creation
Building the definitive narrative on AI-native infrastructure
We ran a community survey to validate the "cloud-native to AI-native" thesis, then translated the findings into the State of AI in Platform Engineering report, featuring Vultr's dedicated section. The report framed AI-native infrastructure as cloud-native's sequel, giving Vultr a narrative-led research asset rather than just a data report.
Demand generation
Activation across the community
We launched the report with 22 social media posts and coordinated announcements reaching 67K unique accounts via social and ads and 44K via newsletters. A launch webinar with 114 attendees, a blog post on PlatformEngineering.org, and a featured placement in Platform Weekly (100k+ subscribers) tested and reinforced the messaging across different audience segments.
The partnership positioned Vultr as the neo-cloud leading the conversation on AI-native infrastructure and platform engineering. The State of AI in Platform Engineering report gave Vultr a research-backed narrative that resonated with enterprise buyers, while the patron package and sustained distribution kept the brand visible across the community. The campaign delivered measurable brand lift and a direct increase in AI-related enterprise pipeline.
152 qualified responses
Global survey of senior engineers and infrastructure leaders
6-week report delivery
Survey design, analysis, editorial, and publication completed end-to-end
111K audience reach
Multi-channel launch across social, ads and newsletters
114 webinar attendees
Report promoted via webinar, blog content, and Platform Weekly
275 report downloads
Including 92 decision makers, with ongoing lead exports to Vultr’s CRM
