Who they are
Chainguard set out to establish clear leadership at the intersection of security and platform engineering.
What they needed
They needed a way to connect their security message to the teams building and running internal platforms, and to translate that story into credible thought leadership and qualified enterprise demand.
How it changed
The company was already well known for its deep expertise in software supply chain security, but the fast rise of platform engineering presented a new opportunity and a new challenge.
The challenge
Chainguard set out to establish clear leadership at the intersection of security and platform engineering. The company was already well known for its deep expertise in software supply chain security, but the fast rise of platform engineering presented a new opportunity and a new challenge. They needed a way to connect their security message to the teams building and running internal platforms, and to translate that story into credible thought leadership and qualified enterprise demand.
The playbook
01
Narrative and positioning
We began by analyzing engagement across our audience and identified a surge of interest from security and compliance practitioners seeking guidance on how to secure developer platforms. Together with Chainguard, we built a new category narrative around Vulnerability Platform Engineering, a framework that positioned security as a native part of the enterprise platform lifecycle rather than an afterthought.
02
Content and assets
Our editorial and production teams synthesized existing Chainguard resources, conducted interviews with product and security leads, and developed a ten page whitepaper outlining the Vulnerability Platform Engineering model.
In parallel, we supported the recording of a three hour on demand course for Platform Engineering University. The content provided both conceptual guidance and practical frameworks.
03
Demand gen and activation
We pre announced the course through our University newsletter and social channels to generate awareness ahead of launch. Once live, the course quickly became one of the top performing programs in the catalog.
The whitepaper was distributed through targeted campaigns to enterprise engineering and security audiences, extending reach and driving conversions.
