The challenge
The playbook
We began by analyzing engagement across our audience and identified a surge of interest from security and compliance practitioners seeking guidance on how to secure developer platforms. Together with Chainguard, we built a new category narrative around Vulnerability Platform Engineering, a framework that positioned security as a native part of the enterprise platform lifecycle rather than an afterthought.
Our editorial and production teams synthesized existing Chainguard resources, conducted interviews with product and security leads, and developed a ten page whitepaper outlining the Vulnerability Platform Engineering model.
In parallel, we supported the recording of a three hour on demand course for Platform Engineering University. The content provided both conceptual guidance and practical frameworks.
We pre announced the course through our University newsletter and social channels to generate awareness ahead of launch. Once live, the course quickly became one of the top performing programs in the catalog.
The whitepaper was distributed through targeted campaigns to enterprise engineering and security audiences, extending reach and driving conversions.
The numbers
The initiative positioned Chainguard as a defining voice in platform security and expanded its reach to new enterprise stakeholders. By connecting two converging narratives, the brand achieved both credibility and measurable commercial impact.
3 hours of enterprise-grade training created and hosted on Platform Engineering University
10 page whitepaper developed and published within an 8 week timeline.
50%
Increase in inbound enterprise opportunities during the launch period.
1,500
Organic course enrolments within the first 60 days.
600
Downloads of the Vulnerability Platform Engineering whitepaper.
80%
Growth in brand search volume and social mentions across the quarter following the campaign.
