Weave Intelligence partnered with Chainguard to define and own the intersection of security and platform engineering. Together, we built a new category narrative around Vulnerability Platform Engineering, produced a flagship whitepaper and on-demand course, and activated in-person demand generation at AWS re:Invent through House of Kube, turning thought leadership into qualified enterprise pipeline.
30%
Increase in inbound enterprise opportunities
1,500
Organic course enrolments within the first 60 days
600
Whitepaper downloads
About
Chainguard
Chainguard specializes in software supply chain security, providing hardened container images and tools that help enterprises build and maintain secure-by-default software pipelines.
The challenge
Chainguard was already well known for its expertise in software supply chain security, but the fast rise of platform engineering meant the real buying decisions were moving to platform teams. The challenge was to connect Chainguard's security message directly to those teams and translate it into credible thought leadership and qualified enterprise demand.
Thought leadership and operational excellence
Vulnerability Management course
A dedicated on-demand course hosted on Platform Engineering University, designed for security and platform engineering practitioners. It quickly became one of the top-performing programs in the catalog.
Enterprise in Practice whitepaper
The paper outlines a new framework that positions security as a native part of the enterprise platform lifecycle rather than an afterthought.
House of Kube @ AWS re:Invent
4,000+ registrations, 1,000 attendees A flagship in-person activation that brought Chainguard's supply chain security narrative directly to enterprise engineering leaders and decision-makers at one of the industry's largest events.
The playbook
Positioning
Positioning Chainguard at the intersection of security and platform engineering
We anchored Chainguard inside the platform engineering ecosystem and built a new category narrative around Vulnerability Platform Engineering, positioning security as a native part of the enterprise platform lifecycle rather than an afterthought. The core insight: shifting from "shift left" to "shift down" gave Chainguard a distinct, ownable position connected directly to the teams making platform buying decisions.
Content creation
Building high-trust platform engineering content
The centerpiece was a 4-module on-demand course for Platform Engineering University taught by Chainguard's Mandy Hubbard, covering everything from vulnerability fundamentals to secure-by-design platform practices, which quickly became one of the top-performing programs in the catalog. We complemented the course with a 10-page Enterprise in Practice whitepaper, providing a strategic framework that reinforced the course material and extended Chainguard's reach to enterprise security and engineering audiences.
Demand generation
Demand gen and activation
We activated House of Kube at AWS re:Invent as a flagship in-person experience that drove 4,000+ registrations and 1,000 attendees. After the initial launch, we repackaged and redistributed course and whitepaper content through ongoing campaigns, newsletter sendouts, and social distribution, keeping Chainguard visible and driving sustained pipeline growth well beyond the launch window.
The partnership successfully established Chainguard at the intersection of security and platform engineering. The Vulnerability Platform Engineering framework gave Chainguard a credible, differentiated narrative that resonated with senior practitioners and enterprise buyers. The campaign delivered great engagement, qualified pipeline, and measurable brand growth well beyond a one-off activation.
Strategic narrative development
Ran workshops with Chainguard’s product and security leaders to define the Vulnerability Platform Engineering positioning
End-to-end content production
Delivered the course and whitepaper from interviews and editorial through to final assets
House of Kube @ re:Invent
Coordinated logistics, registration, and onsite execution
Multi-channel distribution
Activated campaigns across newsletters, social media, and targeted enterprise advertising
Qualified lead generation
Delivered structured leads and enabled handoff to Chainguard’s sales team for pipeline follow-up
