Positioning

Positioning

We help you define where your brand fits in the platform engineering landscape.
Through narrative development, research, and validation, we ensure your story aligns with how enterprises think and buy today.

Define your platform engineering story

We help you articulate a clear and credible platform engineering narrative aligned with how enterprises think and buy today. This story becomes the foundation for your content, campaigns, and executive messaging.

Unfied
narrative
Unfied narrative
Consistent Market messaging
Consistent Market messaging
Reused across all cAmpaigns
Reused across all cAmpaigns

Thought leadership gap analysis & strategic messaging

We analyze existing market narratives, competitor positioning, and audience signals to identify where your brand can lead. The result is a clear strategic position grounded in real market demand rather than assumptions.

FULL MARKET AND COMPETITOR OVERVIEW
FULL MARKET AND COMPETITOR OVERVIEW
Clear differentiation
Clear differentiation
ACTIONABLE POSITIONING BRIEF
ACTIONABLE POSITIONING BRIEF

Executive
persona development

Executive persona development

We work with your executives to shape clear points of view and on stage presence that builds authority and trust. This includes messaging, talk themes, and narrative alignment across public appearances and content.

CONSISTENT
VOICE ACROSS APPEARANCES
CONSISTENT VOICE ACROSS APPEARANCES
100% SOCIAL GROWTH
100% SOCIAL GROWTH
QUARTERLY STAGE OR PODCAST APPEARANCES
QUARTERLY STAGE OR PODCAST APPEARANCES
Mini case study

Rickey, Global Head of Platform Engineering at Thoughtworks worked with our team to cement his role as a globally recognized thought leader in the platform engineering space.

After multiple consecutive months of consistent social media activity, thought leadership articles and interviews, Rickey headlined at both PC25 London and NYC. He's now a regular guests on podcasts and one of the key figures in the industry.

120+
MEETINGS BOOKED
80k+
social accounts reached
500k+
Impressions
480%
increase in event and speaking opportunities
increase in event and speaking
opportunities

Validation & intelligence gathering

We validate your platform engineering story with real enterprise data. Through surveys and research, we gather direct input from practitioners and decision makers to test assumptions and uncover buying signals. The resulting insights strengthen your positioning and power credible thought leadership across content, campaigns, and executive messaging.

300+
SURVEY RESPONDANTS
Original first party data
Reusable Market intelligence

See how this playbook applies to your market

Discover the power of a modern approach to integrated research and go-to-market. Let’s discuss how we can help elevate your brand.

See how this playbook applies to your market

Discover the power of a modern approach to integrated research and go-to-market. Let’s discuss how we can help elevate your brand.

See how this playbook applies to your market
Discover the power of a modern approach to integrated research and go-to-market. Let’s discuss how we can help elevate your brand.

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© 2026 Weave Intelligence

Weave Intelligence may collect information about your activity on our website.

To learn more, please read our Privacy Policy.


© 2026 Weave Intelligence