Who they are
A pioneering global IT consultancy with a sustained record of leadership in advancing the platform engineering discipline.
What they needed
To cement their role as the platform engineering industry leader amid new competitors, a rapidly maturing market, and the AI revolution.
How it changed
Thoughtworks thought leadership effectively reached hundreds of thousand of platform engineers, ensuring an industry wide awareness of their past, and continued impact on the industry.
The challenge
Thoughtworks was already one of the most established brands in the enterprise software and platform engineering space. However, their market perception relied heavily on an older generation of thought leaders within the company. While they had deep credibility, there was no structured go-to-market approach to connect their brand strength to measurable pipeline growth. They needed a way to refresh their executive voice, reach new audiences, and translate their reputation into tangible business results.
The playbook
01
Design year-long event strategy
We started by mapping out a global event plan aligned with their target industries and regions. The goal was to position Thoughtworks as the consistent voice leading platform engineering transformation discussions throughout the year. The program included executive roundtables, industry gatherings, and high-profile conference activations.
02
Validate assumptions & create content
Next, we co-created a unified narrative that captured Thoughtworks’ modern perspective on platform engineering and digital transformation to revamp their enterprise story.
Together, we identified and coached a new wave of executive speakers, shaping their messaging and talk strategy to reinforce this narrative across every stage and roundtable.
03
Execute on distribution & impact pipeline
We executed a global executive roundtable roadshow, giving Thoughtworks leaders face time with hundreds of senior enterprise buyers.
At PlatformCon, their executives took main-stage slots, extending the same story to thousands more. The consistent exposure built personal and corporate credibility, creating a powerful bridge from thought leadership to demand generation.
