Weave

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Thoughtworks

The challenge

Thoughtworks was already one of the most established brands in the enterprise software and platform engineering space. However, their market perception relied heavily on an older generation of thought leaders within the company. While they had deep credibility, there was no structured go-to-market approach to connect their brand strength to measurable pipeline growth. They needed a way to refresh their executive voice, reach new audiences, and translate their reputation into tangible business results.

The playbook

01

Assess

Weave

Design year-long event strategy

We started by mapping out a global event plan aligned with their target industries and regions. The goal was to position Thoughtworks as the consistent voice leading platform engineering transformation discussions throughout the year. The program included executive roundtables, industry gatherings, and high-profile conference activations.

02

Validate

Generate

validate assumptions & create content

Next, we co-created a unified narrative that captured Thoughtworks’ modern perspective on platform engineering and digital transformation to revamp their enterprise story.

Together, we identified and coached a new wave of executive speakers, shaping their messaging and talk strategy to reinforce this narrative across every stage and roundtable.

03

Shape

execute on distribution & impact pipeline

We executed a global executive roundtable roadshow, giving Thoughtworks leaders face time with hundreds of senior enterprise buyers.

At PlatformCon, their executives took main-stage slots, extending the same story to thousands more. The consistent exposure built personal and corporate credibility, creating a powerful bridge from thought leadership to demand generation.

The numbers

This structured approach revitalized Thoughtworks’ market presence and tied thought leadership directly to business impact. Their executives became recognized voices in platform engineering, while the brand saw measurable returns on visibility and trust.

New unified narrative rolled out across 25+ executive talks and digital features.

600+

Qualified enterprise leads generated through roundtable and event campaigns.

3+

Closed enterprise deals directly tied to event follow-ups, each with $2M+ ACV.

45%

Uplift in inbound executive-level leads over the program period.

120%

Increase in pipeline-influenced revenue across the regions activated during the 12-month program.

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