Weave Intelligence partnered with Thoughtworks to refresh their executive voice in platform engineering, build a structured go-to-market engine, and translate deep industry credibility into qualified enterprise pipeline. Together, we designed and executed a 12-month program spanning a global executive roundtable roadshow, PlatformCon main-stage presence, and a unified narrative rolled out across different channels.
1000+
Qualified enterprise leads generated through roundtable and event campaigns.
3+
Closed enterprise deals directly tied to event follow-ups, each with $2M+ ACV.
45%
Uplift in inbound executive-level leads over the program period.
About
Thoughtworks
Thoughtworks is a pioneering global IT consultancy with a sustained record of leadership in enterprise software delivery and platform engineering. They advise the world's largest organizations on digital transformation, developer experience, and platform strategy.
The challenge
Thoughtworks was already one of the most established brands in the enterprise software and platform engineering space. However, their market perception relied heavily on an older generation of thought leaders within the company. While they had deep credibility, there was no structured go-to-market approach to connect their brand strength to measurable pipeline growth. They needed a way to refresh their executive voice, reach new audiences, and translate their reputation into tangible business results.
Thought leadership and operational excellence
Global executive roundtable roadshow
5 in-person roundtables at KubeCon London, Google Next, PlatformCon London, KubeCon Atlanta, and AWS re:Invent, plus 3 virtual roundtables. Gave Thoughtworks leaders direct face time with hundreds of senior enterprise buyers across target industries and regions.
Main-stage presence at PlatformCon London and New York
Keynote visibility, sponsored talks, and ongoing engagement with senior platform engineering audiences. Extended Thoughtworks' refreshed narrative to thousands of practitioners and enterprise decision-makers across both Live Day events.
Narrative and executive positioning
Quarterly exec persona development program for Thoughtworks' Global Engineering Platforms Lead Rickey Zachary, including social media strategy and execution, interviews, webinars, blog posts, and main-stage visibility at PlatformCon.
The playbook
Positioning
Refreshing Thoughtworks' executive voice
We co-created a unified narrative that captured Thoughtworks' modern perspective on platform engineering and digital transformation, revamping their enterprise story for a market that had evolved around them. We then identified and coached a new wave of executive speakers, shaping their messaging and talk strategy to reinforce this narrative across every stage and roundtable.
Content creation
Building a consistent thought leadership engine
The new narrative was rolled out across 25+ events, blog posts, and newsletter features, anchored by Rickey Zachary's contributions to the State of Platform Engineering Report and the DORA 2025 report that Thoughtworks co-sponsored with Google Cloud. We are now expanding into AI and platform engineering, building on the DORA finding that platforms are essential for AI success and developing into a sustained narrative across platforms, AI in the SDLC, and AI-native infrastructure.
Demand generation
Execute on distribution & impact pipeline
We mapped out a 12-month global event plan aligned with Thoughtworks' target industries and regions, executing 5 in-person roundtables at KubeCon London, Google Next, PlatformCon London, KubeCon Atlanta, and AWS re:Invent, plus 3 virtual roundtables. At PlatformCon Live Days, Thoughtworks executives took main-stage slots in both London and New York, building personal and corporate credibility that bridged directly from thought leadership to pipeline creation.
The 12-month program transformed Thoughtworks' platform engineering presence from legacy credibility into an active pipeline engine. The refreshed executive voice and consistent event cadence created compounding visibility, with each activation reinforcing the last. The result was directly attributable revenue, with sourced wins at 3M influenced closed won pipeline.
Executive persona program
Designed and ran an executive persona-building initiative to refine audience targeting and messaging
8 executive roundtables
Coordinated logistics, registration, and onsite execution across 5 global events over 12 months
PlatformCon sponsorship activation
Managed keynote placement, sponsored talks, and audience engagement
Community directory placement
Secured prominent positioning for Thoughtworks as a Certified Service Provider
Scalable event lead engine
Built a repeatable lead-generation model driving consistent pipeline across event formats
75% pipeline win rate
Owned lead qualification and structured handoff, achieving a 3-month average time to close
