Who they are
A pioneering IT consultancy in France, distinguished by a disciplined focus on innovation and forward-thinking.
What they needed
To effectively demonstrate to the French IT market, not just the viability of platform engineering, but their unique ability to deliver on it’s success.
How it changed
WeScale demonstrated their position as the industry leader in platform engineering strategy, practice and thought leadership in France.
The challenge
WeScale aimed to establish itself as the leading voice for platform engineering in France while expanding its enterprise footprint. Although already respected for technical execution, the challenge was to scale beyond project delivery into recognized thought leadership. The company needed a way to connect with both practitioners and senior enterprise leaders, anchoring its brand to the platform engineering movement at a national level while demonstrating unique value compared to competitors.
The playbook
01
Community asset as key unlock
We analyzed emerging conversations across the enterprise technology ecosystem and identified a growing appetite for guidance on platform engineering. Together with WeScale’s leadership team, we defined a new narrative built around Platform Engineering as the next evolution of enterprise delivery. To bring that story to life, we selected PlatformCon as the strategic brand asset to align with and amplify.
02
Validate assumptions & create content
We crafted a dedicated Live Day Paris event format, bringing PlatformCon to France. The event drew more than 500 practitioners, with speakers like Kelsey Hightower and Gregor Hohpe.
The format established WeScale as the leading voice for platform engineering in France, positioning their experts at the center of the conversation.
03
Execute on distribution & impact pipeline
After the event, we repackaged the content into highlight videos, interviews, and editorial features distributed across newsletters, media, and social platforms.
This extended the campaign’s reach and kept WeScale visible long after the event, reinforcing its leadership in the French enterprise technology market.
