Weave

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WeScale

The challenge

WeScale aimed to establish itself as the leading voice for platform engineering in France while expanding its enterprise footprint. Although already respected for technical execution, the challenge was to scale beyond project delivery into recognized thought leadership. The company needed a way to connect with both practitioners and senior enterprise leaders, anchoring its brand to the platform engineering movement at a national level while demonstrating unique value compared to competitors.

The playbook

01

Assess

Weave

community asset as key unlock

We analyzed emerging conversations across the enterprise technology ecosystem and identified a growing appetite for guidance on platform engineering. Together with WeScale’s leadership team, we defined a new narrative built around Platform Engineering as the next evolution of enterprise delivery. To bring that story to life, we selected PlatformCon as the strategic brand asset to align with and amplify.

02

Validate

Generate

validate assumptions & create content

We crafted a dedicated Live Day Paris event format, bringing PlatformCon to France. The event drew more than 500 practitioners, with speakers like Kelsey Hightower and Gregor Hohpe.

The format established WeScale as the leading voice for platform engineering in France, positioning their experts at the center of the conversation.

03

Shape

execute on distribution & impact pipeline

After the event, we repackaged the content into highlight videos, interviews, and editorial features distributed across newsletters, media, and social platforms.

This extended the campaign’s reach and kept WeScale visible long after the event, reinforcing its leadership in the French enterprise technology market.

The numbers

The partnership positioned WeScale at the center of the platform engineering movement in France. By owning a flagship event and driving a clear narrative, the company elevated its reputation from respected consultancy to market leader.

3 hours of enterprise-grade training created and hosted on Platform Engineering University

Keynotes delivered by industry icons including Kelsey Hightower and Gregor Hohpe

2,000+

Organic social mentions and shares during and after the event

35%

Increase in inbound enterprise leads in the following quarter.

70%

Of attendees identified WeScale as a top three thought leader in post event surveys.

3x

Increase in brand visibility across LinkedIn and French IT media within six weeks of the event.

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