PlatformCon Live Day Paris brought the global PlatformCon brand to France - organized by Weave Intelligence and powered by WeScale as the main sponsor. Together, we created a flagship event for platform engineers, designed to foster real practitioner conversations and position WeScale as a trusted leader in the regional ecosystem.
2,000+
Organic social mentions and shares during and after the event
35%
Increase in inbound enterprise leads in the following quarter.
70%
Of attendees identified WeScale as a top three thought leader in post event surveys.
About
WeScale
WeScale is a Paris-based cloud consulting firm specializing in platform engineering, cloud native architecture, Kubernetes, and cloud migration.
The challenge
WeScale wanted to strengthen its position as a trusted platform engineering partner in France while reaching senior practitioners in a credible, non-sales-driven environment. Traditional conferences and sponsorships lacked the depth, trust, and signal required to support long-term ecosystem leadership.
Thought leadership and operational excellence
PlatformCon Paris live
Designed for platform engineers, the event focused on real-world challenges, peer learning, and community-driven discussions rather than traditional vendor marketing.
Exclusive sponsorship
As the exclusive sponsor, WeScale was positioned at the center of the event - not as a booth vendor, but as a trusted ecosystem leader supporting the growth of platform engineering across France.
Sharp audience
Through the Platform Engineering community and channels, the event attracted engineering leaders and decision-makers from organizations building and scaling internal platforms.
The playbook
Positioning
Positioning WeScale within enterprise delivery
We analyzed emerging conversations across the enterprise technology ecosystem and identified a growing appetite for guidance on platform engineering. Together with WeScale’s leadership team, we defined a new narrative built around Platform Engineering as the next evolution of enterprise delivery. To bring that story to life, we selected PlatformCon as the strategic brand asset to align with and amplify.
Content creation
Building enterprise-grade security content for platform engineers
We crafted a dedicated Live Day Paris event format, bringing PlatformCon to France. The event drew more than 500 practitioners, with speakers like Kelsey Hightower and Gregor Hohpe.
The format established WeScale as the leading voice for platform engineering in France, positioning their experts at the center of the conversation.
Demand generation
Execute on distribution & impact pipeline
After the event, we repackaged the content into highlight videos, interviews, and editorial features distributed across newsletters, media, and social platforms.
This extended the campaign’s reach and kept WeScale visible long after the event, reinforcing its leadership in the French enterprise technology market.
PlatformCon Paris successfully established a high-quality platform engineering gathering in France. The event delivered strong visibility for WeScale, enabled meaningful conversations with senior practitioners, and reinforced WeScale’s position as a trusted leader within the regional platform engineering ecosystem.
Positioning
WeScale as a thought leader and ecosystem supporter
Flagship Event
PlatformCon Paris live delivered
Execution
Event strategy, promotion, on-site management and end to end execution
Community Reach
Activated the platform engineering community for targeted reach
Pipeline
Enabled structured post-event follow-up conversations
