Who they are
The third-largest hyper-scaler, competing through ingenuity and continuous innovation, with no room to rest on laurels.
What they needed
In an AI-native future backed by hundreds of billions in investment, they needed to make the case for platform engineering unmistakably clear.
How it changed
New research definitively demonstrated platform engineering’s fundamental impact on AI success. Massively validating their efforts and investments, and positioning them as a the key leader in this space.
The challenge
Google Cloud wanted to mark the tenth anniversary of Kubernetes and highlight its foundational role in creating and growing the cloud native ecosystem. As the original birthplace of Kubernetes and home of GKE, Google Cloud aimed to celebrate this milestone while reinforcing its continued leadership in platform engineering. The challenge was to create experiences that went beyond standard conference booths and static sponsorships and to deliver a campaign that captured both community spirit and enterprise impact across the industry’s top events.
The playbook
01
Craft integrated event strategy
We partnered with the Google Cloud team to develop a unified celebration plan around 10 Years of Kubernetes with GKE, spanning multiple global conferences. The program combined two key activations: House of Kube, a traveling industry celebration, and PlatformCon25, where Google Cloud featured prominently at the New York Live Day. This gave the brand full coverage across developer, platform, and enterprise audiences while maintaining a cohesive narrative around Kubernetes innovation.
02
Validate assumptions & create content
We helped shape technical sessions, panel discussions, and workshops that highlighted Google Cloud’s decade of leadership in Kubernetes and its evolving role in modern platform engineering. The content was designed to blend storytelling with technical credibility. Each event reinforced Google Cloud’s ongoing commitment to the open source ecosystem while spotlighting its enterprise scale capabilities.
03
Execute on distribution & impact pipeline
Ahead of each activation, we coordinated global awareness campaigns across newsletters, social media, and digital channels under the #10YearsOfKubernetes theme.During the events, we captured content and interviews for follow up promotion, extending visibility long after the live experiences. This approach maximized awareness, lead generation, and community engagement across every channel.
