Weave Intelligence partnered with Google Cloud to deliver a global, community-led program across KubeCon, re:Invent, PlatformCon and Google Next, driving trusted platform engineering leadership and measurable impact.
5000 +
Qualified leads generated across all events.
2,500+
New enterprise contacts added to the database across multiple target regions.
55%
Brand awareness boost
About
Google Cloud
Google Cloud provides scalable infrastructure, data, AI, and security services for building and running modern applications.
The challenge
Google Cloud set out to mark GKEs tenth anniversary and reinforce its continued leadership in platform engineering as the birthplace of Kubernetes and home of GKE. The challenge was to create experiences that went beyond standard conference booths and static sponsorships and to deliver a campaign that captured both community spirit and enterprise impact across the industry’s top events.
Thought leadership and operational excellence
House of Kube
A high-energy community party for the Kubernetes ecosystem - bringing platform engineers together for networking, music, and culture around major cloud events like KubeCon, Google Next and more.
PlatformCon
The leading platform engineering conference, featuring Google Cloud thought leadership and reaching thousands of practitioners worldwide at in person events as well as virtual.
Content and distribution
Content and campaigns built together with Google Cloud, distributed through a global platform engineering community to drive awareness and demand.
The playbook
Positioning
Google Cloud as the place to be for platform engineers
We partnered with the Google Cloud team to develop a unified celebration plan around 10 Years of GKE, spanning multiple global conferences. The program combined two key activations: House of Kube, a travelling industry celebration, and PlatformCon25, where Google Cloud featured prominently at the New York Live Day. This gave the brand full coverage across developer, platform, and enterprise audiences while maintaining a cohesive narrative around Kubernetes innovation.
Content creation
Building the events schedule
We helped shape technical sessions, panel discussions, and workshops that highlighted Google Cloud’s decade of leadership in Kubernetes and its evolving role in modern platform engineering. The content was designed to blend storytelling with technical credibility. Each event reinforced Google Cloud’s ongoing commitment to the open source ecosystem while spotlighting its enterprise scale capabilities.
Demand generation
Driving brand awareness and high engagement
Ahead of each activation, we coordinated global awareness campaigns across newsletters, social media, and digital channels under the #10YearsOfKubernetes theme.During the events, we captured content and interviews for follow up promotion, extending visibility long after the live experiences. This approach maximized awareness, lead generation, and community engagement across every channel.
Our approach has consistently engaged senior, enterprise audiences, lead to a brand awareness boost, while generating hundreds of sales-aligned follow-ups and repeat participation across multiple programs. The result is sustained engagement, credible influence, and measurable momentum beyond one-off campaigns.
Container Days at Google Next
Google Cloud led the agenda while Weave delivered operations
House of Kube activation
Integrated the evening party with Container Days using VIP access and coordinated day-to-night attendee flow
PlatformCon NYC keynote
Featured keynote delivered at PlatformCon NYC Live Day to 450+ attendees
End-to-End Event Production
Delivered venue, catering, lab-style seating, AV, Wi-Fi, and onsite logistics
Registration & Lead Capture
Built conversion-ready registration and lead flows across all events
