A new enterprise era demands new stories, new strategies, new execution.

Platform engineering has become the new operating model for modern enterprises, and it’s evolving fast. What began in DevOps is now expanding into Data, Security, Observability, Infrastructure, FinOps, and AI Platform Engineering. This shift is reshaping enterprise IT and, with it, the way technology vendors and consultancies must position themselves.

For brands selling to the enterprise, this moment is make-or-break. The winners will be those who understand the new narrative early, shape it with authority, and meet enterprise buyers where they already are, with credible research and  well-distributed thought leadership, not empty claims.
Clarity in a changing narrative
It’s hard to keep up with where the conversation is moving. We help brands interpret the shifting enterprise story and find their place within it.
A scalable content engine
Most teams can’t produce enough quality content to lead the conversation. Our engine delivers thought leadership at speed and scale.
Demand gen that converts
Great stories need great execution. We connect content to performance through campaigns that drive awareness, engagement, and pipeline.
"By curating conversations, convening practitioners, and amplifying voices across the ecosystem, we created momentum that reshaped the entire IT industry."

About us

Over the past five years, we’ve helped shape how enterprises build and run software. As community builders and industry voices, we’ve been at the center of the platform engineering movement, connecting practitioners, vendors, and leaders who are redefining modern IT. That experience gives us a unique view into what enterprise buyers care about and how technology brands can earn their trust.

We combine deep industry insight with strong execution. From developing thought leadership and original research to running multi-channel campaigns, we know how to move from ideas to measurable impact. Our work blends storytelling and demand generation so every piece of content not only builds credibility but drives engagement and pipeline.

Today, we’ve turned our experience into proven playbooks and a streamlined engine for producing research and content at scale. It lets us quickly shape narratives across emerging and established verticals, Data & AI, Security, Observability, and beyond, and generate predictable awareness and leads for the brands we work with. We help vendors and consultancies not just tell their story, but own their vertical in the enterprise market.
5,000+
Enterprise contacts captured throughout event program in target regions
800+
Organic leads per month through their brand new educational offering
$2M+
Enterprise deals closed directly attributed to our roundtable program

Our reach

Our reach extends across every major channel where enterprise IT buyers, practitioners, and executives gather. With newsletters read by over 100,000 subscribers, a growing podcast audience, and wide distribution of videos on our YouTube channel, we engage decision-makers consistently with valuable insights.

Beyond digital, we bring the community together through PlatformCon, our flagship enterprise event hosted in New York, London, and Paris, each a hub for knowledge exchange, networking, and showcasing cutting-edge thought leadership. These touchpoints ensure that our clients’ messages don’t just circulate, they resonate in the right rooms, with the right people.

"By curating conversations, convening practitioners, and amplifying voices across the ecosystem, we created momentum that reshaped the entire IT industry."

Operational excellence

Behind all our distribution channels is a finely tuned content and media engine. From enterprise training and certification programs that build credibility, to multi-format content pipelines that produce research, video, and digital campaigns, we operate at scale without sacrificing quality. Every piece of content is designed to integrate seamlessly into our channels, creating a multiplier effect that drives awareness, adoption, and trust.