Find your story, shape markets.
01
Assess your strategy
Gain an intimate understanding of current industry trends and upcoming market narratives you need to get ahead of the curve on. Map your product strategy and marketing plans to the latest opportunities. Ensure you beat competition to the next wave of enterprise technological change.
02
Weave your narrative
We help you shape a compelling narrative that positions your products and brand as true market leaders. Aligning your story with enterprise buyers’ priorities, we craft messaging that actually resonates. We ensure your story is not just heard, but remembered and trusted.
03
Validate your story
Credibility is everything. We validate your positioning through carefully designed surveys, independent research, and feedback from decision makers in your target markets. Leverage our proprietary intelligence to build confidence among both prospects and analysts.
04
Generate assets
Leverage our factory-like content operation to quickly iterate through content ideas. Create well-designed, compelling assets across any format, from 40+ pages eBooks and courses, to interview series spotlighting your leadership. Operate your content engine at high volume and even higher quality.
05
Shape your market
With unparalleled distribution and hardcore campaign execution, we bring your message directly to your target personas. Leveraging our neutral reach and established community channels, we hit your predefined awareness and demand generation goals to drive concrete pipeline.
Why now
Platform engineering is the new, necessary operating model for any enterprise who want to be competitive in today’s IT landscape.
As it takes over the enterprise world, platform engineering is moving beyond the traditional platform engineer persona, and further specializing into Data, Security, Observability, Infrastructure, FinOps and, of course, AI Platform Engineering. This creates both a challenge and an opportunity for software vendors and service providers alike. Capitalizing on this new paradigm and successfully positioning your brand as a leader in the space will define winners from losers.
Latest research
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Since the first IDP reference architecture was introduced at PlatformCon 2023, it has become a foundational blueprint for platform engineering. As enterprises adopt multi-platform setups and AI begins reshaping the SDLC, this updated GCP edition synthesizes insights from hundreds of real-world platforms to define the next evolution of Internal Developer Platforms: secure-by-default, GitOps-driven and ready for intelligent automation at scale.
Observability has become a strategic pillar of modern platform engineering. As systems grow increasingly distributed and complex, the ability to truly understand what’s happening across your platform, beyond simple monitoring, has become essential for reliability, developer experience, and innovation.
Since the first Internal Developer Platform (IDP) reference architecture launched at PlatformCon 2023, it has become the industry benchmark for platform engineering. As AI reshapes the Software Development Life Cycle, this updated edition distills new insights from hundreds of enterprises and practitioners to define the next evolution of platform architectures, real-world, data-driven, and ready for the age of intelligent automation.
As platform engineering eats the world, it is no surprise that AI, the key trend of our times, is a defining player in the platform engineering story. Using survey data from 204 platform engineers, and insights from platform engineering leaders, this report breaks down the intersection of AI and platform engineering and how their symbiotic relationship is crucial to an AI-powered future.
Kubernetes has become the foundation of modern platform engineering, but its rapid adoption has introduced massive operational complexity. This whitepaper explores how platform teams can master Kubernetes cluster lifecycle management through automation, declarative control, and a Platform-as-a-Product mindset to transform sprawling fleets into resilient, scalable, and cost-efficient systems.
Cloud Development Environments (CDEs) for Platform Engineers are gaining significant traction as platform engineering teams recognize their importance in how they address long-standing pain points in developer productivity, experience, and security.
